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In this video clip, Kyle Kramer, CEO of Hüify, defines sales enablement as the goals, process, systems, technology, content and culture of a sales team that allows it to succeed. Management, sales and marketing should all be aligned with the company and with each other to drive results. Breaking it down into these six categories and making sure there's no missing pieces in the chain of command ensures sales people have the support they need to close deals.
"It's giving the sales people the tools, the systems and the processes that they need to close deals."
More about our expert: Kyle Kramer is the CEO of Hüify, an inbound marketing and sales enablement firm headquartered in Wilmington, North Carolina. Hüify focuses on driving revenue for enterprise SaaS companies by increasing sales and decreasing churn.
As an accomplished sales leader and inbound marketing aficionado, Kyle leads his team of kick-ass inbound marketers to build client partnerships around growth goals and to focus on revenue, not impressions. He is a key factor in creating and leading the vision of Hüify and driving the closing culture mentality by determining what will drive results to help hit goals, then executing on hitting them through aligning sales and marketing teams.
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