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Defining Company Culture With Brian Wong

In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only -- click here to find out if you qualify -- though everyone can find more videos on our YouTube channel, here.]

In this video clip, Brian Wong, co-founder and CEO of marketing monetization platform Kiip, explains how to build company culture with your actions. He outlines why it's so important to pay attention to how your actions are impacting the culture early on, as well as strategies Kiip has used to define their culture.

[embed]https://www.youtube.com/watch?v=pZA-4qawJwM&feature=youtu.be[/embed]

The way we behave is how the culture ends up being set, and it gets set very early on. There's really not a lot you can do to change it once it's set."

More about our expert: Brian Wong is the co-founder and CEO of Kiip. Named one of the world’s 50 Most Innovative Companies by Fast Company, Kiip has raised $15.4 million in funding. After skipping four K-12 grades, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, and shortly after became one of the youngest people to ever receive venture capital funding.

Follow Brian on Twitter and LinkedIn.

YEC members: Discover more great content at education.yec.co.