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In this video clip, Beck Bamberger, founder of BAM Communications, explains why you need to showcase your efforts toward achieving your goals to inspire your team to live up to their own goals. Staff have an issue when they're being told to do something and to follow certain core values, but they don't see management displaying these values themselves. So not only do you have to practice what you preach, you have to showcase it, too.
That core value is on the wall or something, but it's actually not being displayed, it's actually not being articulated, and it really doesn't seem authentic."
More about our expert: Beck Bamberger founded BAM Communications in 2007 and has since founded three other businesses, Bite San Diego, Nosh Las Vegas and Pangea Pal. In 2011, she won an Emmy for on-camera hosting in a talk show format for her show, Next 500. She is currently a board member of Gen-Next, a marketing domain expert with CONNECT's SDSI organization and a Big Sister with Big Brothers Big Sisters.
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