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In this video clip, Ritika Puri, co-founder of Storyhackers, shares three things to consider when hiring a content creator. The first is flexible contract terms, as your content needs will evolve over time. Next, think about licensing and promotion rights because writers may want to share content on their own pages. Finally, outline a clear production plan that ensures alignment between content and marketing goals.
Having that long-term view will ultimately create a more functional, evergreen and high-converting piece of content."
More about our expert: Ritika Puri is an entrepreneur and, along with her husband Justin Strauss, co-founder of Storyhackers, a company that helps business create impactful, inspiring and data-driven content programs. She enjoys writing about data, teaching others things that she’s learning and helping other entrepreneurs succeed.
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