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In this video clip, Matt Naylor, creative director of Flow Nonfiction, shares the secret to retaining creative talent: giving them ownership. By having both staff and freelancers take on bigger roles and creative ownership, they will feel more committed to the company. You can also support their creative projects to further their interest in the company.
"Any unique, creative person worth their salt gets bored easily."
More about our expert: Matt is the co-founder and executive creative director of Flow Nonfiction, a multimedia production company focused on celebrating good. With more than a decade of experience in production, Matt has directed documentary series for Hulu, Netflix and MSNBC. His films have won awards at festivals like SXSW, Brooklyn International Film Festival and Munich Filmfest. Flow Nonfiction's partnerships with socially minded brands have earned them Gold Clio and Gold Halo awards for cause marketing.
While Matt's background and core expertise is in film, Flow's collaboration with global brands like P&G, Microsoft and Ford have made him and his team knowledgable in the content marketing space -- particularly as relates to social good. Partnerships with major nonprofits have also broadened that skill set to include fundraising and strategic messaging.
Matt received his undergraduate degree in philosophy from Brown University and he lives in Austin, Texas with his wife and two hilarious dogs.
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