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In this video clip, Beck Bamberger, founder of BAM Communications, offers advice on how to best leverage the recognition that comes with receiving an award or honor, such as Best Place to Work, 30 Under 30, etc. First, you should highlight it on all of your brand touchpoints, like your website, LinkedIn, and even your business cards. Next, write and produce content that emphasizes the award. Finally, remember that this award has a shelf life, so take these steps within six months.
Leverage it while you can in the sweet spot between the award given to six months out."
More about our expert: Beck Bamberger founded BAM Communications in 2007 and has since founded three other businesses, Bite San Diego, Nosh Las Vegas and Pangea Pal. In 2011, she won an Emmy for on-camera hosting in a talk show format for her show, Next 500. She is currently a board member of Gen-Next, a marketing domain expert with CONNECT's SDSI organization and a Big Sister with Big Brothers Big Sisters.
YEC members: Discover more great content at education.yec.co.