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Making a CEO Hire With Zach Obront

In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only -- click here to find out if you qualify -- though everyone can find more videos on our YouTube channel, here.]

In this video clip, Zach Obront, co-founder of Book in a Box, challenges the assumption that founders have to be the CEOs of their companies. This assumption stems from the fact that many founders think they are supposed to be the leaders. In reality, though, it can be smarter for you and your business to bring in someone with the day-to-day managerial skills that you don't have (and don't want to spend time developing).

https://www.youtube.com/watch?v=EpnufvZXR0c&feature=youtu.be

"We all have this built-in assumption that we're supposed to be the leaders of our companies, and that it's a failure not to be."

More about our expert: Zach Obront is the co-founder of Book in a Box.

YEC members: Discover more great content at member.yec.co/education.