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In this video clip, Kyle Kramer, CEO of Hüify, explains where to invest your marketing dollars when you're working with a tight budget. In an age of increasing digital noise, it's important to take the time upfront to test where your audience is, how they want to be talked to, on what platform, etc. -- then you can invest where your audience is. You should also take a twofold marketing and sales approach as the sales team is closest to revenue.
"Invest where your audience is. Invest where the attention is because that's what we're fighting for."
More about our expert: Kyle Kramer is the CEO of Hüify, an inbound marketing and sales enablement firm headquartered in Wilmington, North Carolina. Hüify focuses on driving revenue for enterprise SaaS companies by increasing sales and decreasing churn.
As an accomplished sales leader and inbound marketing aficionado, Kyle leads his team of kick-ass inbound marketers to build client partnerships around growth goals and to focus on revenue, not impressions. He is a key factor in creating and leading the vision of Hüify and driving the closing culture mentality by determining what will drive results to help hit goals, then executing on hitting them through aligning sales and marketing teams.
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