Stephanie Kaplan Lewis announced that Her Campus Media has acquired Spoon University, the leading Gen Z-focused media property in the food space. The deal marks Her Campus Media’s third acquisition in recent months. Spoon University will join the company’s portfolio of brands, which in addition to flagship brand Her Campus now also includes College Fashionista (acquired August 2019), InfluenceHer Collective, and Her20s (acquired May 2019 as the Lala and rebranded).
The deal will enable Her Campus to further strengthen its reach and ownership of the college audience across additional verticals, as Spoon University will become HCM’s platform brand for its expansion into the food space. With this acquisition, HCM will significantly expand its social, digital, and on-campus footprint while enabling Spoon University to benefit from HCM’s expertise in the content, community building, and college marketing spaces.
Stephanie says, “We have long admired Spoon University’s bold, fresh, fun brand and ability to deliver food content and foster community in a way that speaks to Gen Z. We’re thrilled to be bringing Spoon University into the Her Campus Media family so we can continue to serve and support student creators and foodies at large and bring them the experiences, content, and community they crave.”
This is just one YEC member's recent exciting achievement. Read about what other members are working on on the YEC blog. Have news of your own to share with the community? Submit your accomplishments for our communications team to share.