Ministry of Supply is a retail startup for performance professional menswear based in Boston. Using advanced manufacturing techniques, Ministry of Supply elevates professional clothing with the same tech normally used for performance wear.
As a recent guest on the Tech in Boston podcast, Kit dives into more detail about MOS, and gives listeners a better understanding of its operations, like how they use psychographics to understand their customers rather than demographics, and how they use “templatized word-of-mouth” to attract new customers.
Listen to the full podcast below!
[Photo Credit: BetaBoston]