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In this video clip, Dr. Steven Lee, founder and CSO of Opternative, cautions against moving too slowly when it comes to launching a new product or service. There are many pieces involved when a company creates a new product or service, from user experience to design, so a lot of analysis is required. However, if you take too long to analyze and never take any risks, you won't be able to move forward fast -- or at all.
"There's a lot of analysis that goes into this process, and the analysis sometimes takes so long that no execution is done."
More about our expert: Dr. Steven Lee has a background in engineering, as well as a keen interest in optics. Before starting Opternative, he was in clinical practice from 2007-2013. During that time, he focused on the areas of difficult contact lens fittings, ocular disease treatment and dry eye management. In addition to seeing patients in the past, Steven has taught ophthalmology students the basics of clinical refraction and the systematic approach to contact lens fittings. He has managed numerous surgical cases and was previously a reviewer for the Council on Optometric Practitioner Education, as well as a researcher and clinical investigator for the Global Revitalens Experience and Acceptance Trial.
He recently gave a TEDx talk outlining his journey to make vision care accessible to the entire world, which can be seen here. Dr. Lee loves thinking outside of the box and enjoys creating solutions to problems that people never thought were possible to solve.
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