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In this video clip, Dan Price, founder and CEO of credit card processing company Gravity Payments, explains why you need endorsement, not just acceptance, from company stakeholders when making a big change. Getting the opinions of as many stakeholders as possible as early as possible is important because it helps everyone get on board.
If they're just willing to go along with your change or trust you on it, typically it won't work. You actually need them to be endorsing it and ideally just as excited about the change as you are."
More about our expert: Raised in rural Idaho miles away from the closest neighbor, Dan Price founded Gravity Payments from his university dorm room at just 19-years-old. Although music was his passion growing up, Dan’s lifelong mission became apparent upon witnessing thousands of hard-working small business owners being overcharged and underserved by their credit card processors.
Dan built his company on values of honesty and transparency instilled upon him during his rural upbringing. These simple values have set Dan and his company apart from others in the industry, making his company the most trusted name in merchant processing. Today over 13,000 independent businesses across all 50 states trust Gravity to save them millions in fees and hours in frustration by making it easy and simple for them to accept payments.
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