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In this video clip, Stewart Anderson, chief marketing officer at MuteSix, shares tips on setting the right expectations for an ad campaign. You should never spend money on advertising that you're afraid to lose because, especially online, you may lose every dollar you put in. That's why you should never spend beyond your budget. But no matter the return, use it as a learning opportunity. Spend the first month testing to see what's working and scale up after that.
"Patience is the name of the game."
More about our expert: Stewart Anderson is the Chief Marketing Officer at MuteSix. MuteSix was started in 2014 to provide companies with a highly effective user acquisition service that doesn’t cost an arm and a leg.
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