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Young Entrepreneur

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The Basics of Affiliate Marketing With Robert Glazer

In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only -- click here to find out if you qualify -- though everyone can find more videos on our YouTube channel, here.]

In this video clip, Robert Glazer, founder and managing director of brand-focused marketing agency Acceleration Partners outlines the basics of affiliate marketing. He explains how and why it benefits businesses, along with why it has such a high ROI.


The average retailer is really targeting their affiliate program to be anywhere from 5 to 15 percent of sales, and it tends to be one of their highest ROI channels."

More about our expert: Robert Glazer is the founder and managing director of Acceleration Partners, which was ranked #5 on Great Places To Work’s Best Workplaces for Women and ranked #8 on Fortune’s Best Workplaces for Flexibility. Acceleration Partners is a performance marketing firm focused on online customer acquisition for growing consumer and e-commerce companies. Robert was named to the Boston Business Journal’s 40 Under 40 List and was awarded the 2016 SmartCEO Future 50 Award.

Follow Robert on Twitter and LinkedIn.

YEC members: Discover more great content at education.yec.co.