Blame it on the Millennials, the accessibility of social media or the evolving work landscape — transparency is “in.”
As more businesses mold their branding around social good, and as more brands take advantage of connecting to customers with one to one social media strategies, there is almost no barrier between consumers and brands these days.
One branding firm even listed “TMI” (too much information) as one of the biggest marketing trends in the industry for 2015. And it’s not exactly hard to believe.
Consider the restaurant industry. Over the past few years, food chains have taken to being more transparent, like publicizing menu nutrition facts and telling behind-the-scenes stories of the farms they source their produce from.
These tactics are, of course, not limited by industry, and each company has the right to determine how much they are willing to “reveal” in some capacity. But how much is too much? How far are you willing to go? And how can an entrepreneur implement this content marketing approach to their own business? Read More [Fast Company]