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Young Entrepreneur

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Two YEC Member Companies Launch Exciting New Products

This week, we wanted to celebrate two YEC members who have recently launched new products.

Screen Shot 2016-03-16 at 4.25.07 PM1. Protequus LLC launches NIGHTWATCH™

Jeffrey Schab's company Protequus LLC announced that it will be launching NIGHTWATCH™, the world's first smart halter/collar for horses, during the Summer 2016 season.

NIGHTWATCH™ is designed to alert horse owners and caretakers via text, phone call, or email at the first signs of danger or acute distress such as colic, the leading natural cause of death in horses. The IoT-enabled biomedical device monitors real-time data on a horse's vital signs and behaviors, works across cellular and Wi-Fi networks, offers GPS tracking, uses wireless inductive charging, and adapts to each horse over time. All technology is non-invasively embedded within the padded leather crown of either a breakaway halter or safety collar, thereby making NIGHTWATCH™ safe and comfortable for long-term use on horses in a variety of conditions.

The concept for NIGHTWATCH™ came about in 2013, when Schab and his partner lost their beloved horse (Snoop) to a rare colic event overnight. As two-time world champion equestrian and biomedical engineer with 15-plus years of experience in human healthcare, Schab committed to a new path that would bridge his professional expertise with his personal passion. You can learn more in this Forbes article.


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2. Back to the Roots launches Biodynamic® Organic Stoneground Flakes Cereal

YEC'ers Alejandro Velez and Nikhil Arora, co-founders of Back to the Roots, launched Organic Stoneground Flakes cereal, the world's first Certified Biodynamic® breakfast cereal.

Back to the Roots' cinnamon clusters cereal is made from red wheat grown on a biodynamic farm in Windsor, South Dakota. Everything from the farm that goes into growing this biodynamic wheat comes out in its flavor, making the taste unique to the land it was grown on. You can read more about Back to the Roots' efforts to "Undo Food" here.

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