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Kasey Kaplan

Chief Product Officer at Beforepay (ASX.B4P)Beforepay

Sydney NSW, Australia

Member Since June 2016

Skills

Business Strategy
Payments
Digital Marketing

About

Kasey Kaplan is a lifelong entrepreneur with a proven track record of success across multiple industries. He is the founder of KWK Studio which provides products and services that allow businesses to succeed in the digital world and Co-founder of Urban FT, Inc., which is a leading and one of the fastest growing providers of Digital Banking solutions to over 700 financial institutions. Kasey is a strategy, marketing, and product expert and has applied his skills in various industries such as FinTech, DLT/Blockchain, Supply Chain., SMEs but got his start while pursuing a Bachelor’s degree in Economics & Management and Communications, where he mastered the skills of digital marketing strategy and worked to grow SMEs. The skill set would earn him a full-ride scholarship to graduate school where he earned a Masters degree focused on Instructional Design and Technology. Upon graduation, Kasey was tapped to join several start-ups where he lead marketing, product, and innovation. He has successfully held the role of founder, president, CMO, COO, and CPO, as well as lead M&A efforts which resulted in several deals in the FinTech space. Kasey is a member of the Young Entrepreneurs Council (YEC), an invitation-only association acknowledged as the world’s most exclusive group of entrepreneurs under 40 years old. In 2017 he received the Distinguished Alumni Award from his alma mater recognizing his business success. An Eagle Scout, landscape photographer and avid outdoorsman, Kasey's adventurous spirit has taken him all over the world. He's climbed Mt. Kilimanjaro and Aconcagua, road-tripped in the Middle East, and in 2017 completed his goal of visiting every continent. During his collegiate years, he was a national champion in downriver whitewater canoeing and kayaking as well as a member of a NCAA Swim Team.

Published content

Founders Share Their Best Advice for Selling Your Business

expert panel

You need to make sure the company is in the right shape and that future buyers will respect your legacy.

expert panel

In the wake of COVID-19, many businesses have had to significantly modify or even temporarily shut down their daily operations. In tough times such as these, finding new revenue streams can be a great way to make up the lost income and keep the company afloat. The members of Young Entrepreneur Council understand the struggle of running a business during difficult times, as well as how to navigate that challenge successfully. Below, they share 10 creative ways to diversify your company’s cash flow.

5 Mistakes That Could Ruin Your Digital Marketing Efforts

article

Don't be lazy, pushy or inauthentic when it comes to your digital presence.

article

Work to drop the word “prospective” from your prospective customers.

Why Every Business Needs A Website

article

If you don't have a business website, what are you waiting for?

Company details

Beforepay

Company bio

Our mission is to help unleash the potential of every business by providing simple to use marketing solutions. We believe everyone should focus on what they love, but in order to grow a business you often need expertise in different areas. Think of us as your digital solutions partner. We make products and offer services that provide real value in the areas where you don’t have expertise.

Industry

Financial Services

Area of focus

Digital Marketing
SaaS
Payments

Company size

51 - 200