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Young Entrepreneur

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YEC Member Company Marbaloo Marketing Launches Sister Company and Moves to Iconic Office Downtown

YEC member Faithe Parker, Managing Partner of Marbaloo, is celebrating two recent successes: the company has launched a sister company, and has moved to an iconic office in Nashville, Tennessee. Marbaloo is a global, multi-platform entertainment marketing company that specializes in digital integration.

Marbaloo has seen tremendous momentum since the company relocated its headquarters to Nashville, growing by a whopping 500 percent and becoming the largest third-party marketing firm in its sector. Their newest office location, L&C Tower located at 401 Church Street in the downtown area, will provide an impressive 6,000 square feet of space to fit its growing team.

In an article, Parker noted that L&C Tower's iconic address at the center of a city known for its creative community felt like a natural fit for Marbaloo's home base. The 58-year-old building recently underwent $4.5 million in renovations through global design firm Gensler, whose upgrades include a makeover of the lobby, new signage and streetscape upgrades. Employees will also enjoy gray-washed wood flooring, floor-to-ceiling glass walls and a beautiful view of downtown Nashville.

Moving into the building along with Marbaloo is Tourbaloo, Marbaroo’s sister company, a premier live event marketing firm providing innovative technology and in-venue content solutions to create memorable fan experiences. The company was created when Marbaloo experienced an overwhelming demand from its clients for tour marketing services and creative on-site activations. Its services include data collection, ticket value justification, innovative branding and social buzz generation, among many other benefits.

Clients of Marbaloo marketing include world-renowned country music recording artists such as Miranda Lambert, Tim McGraw, Luke Bryan, Toby Keith, Kelsea Ballerini, Maddie & Tae and others.

Click here for the full story about Marbaloo and Tourbaloo's office relocation and L&C Tower's prominence in Nashville.