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Young Entrepreneur

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YEC Member Company Refinery29 Partners With the UN Refugee Agency to Launch Bespoke Product Experience

Refinery29, a lifestyle digital media company that connects users with content, commerce and community, recently launched its first bespoke product experience. Together with charity partner UNHCR -- the UN Refugee Agency -- Refinery29 used technology to create an immersive digital experience focused on the Syrian Refugee Crisis. The first of it's kinda at Refinery29, the technology-powered multimedia story combines video, editorial and creative to showcase the human story of Syria.

"The R29 Bespoke articles are made in house with a talented team; it is not a template, and each article is thoughtfully designed and executed," explained YEC member Benish Shah, Head of Product Marketing at Refinery29.

In partnership with UNHCR, the story offers readers a way to act directly from the content experience itself.

Experience the story, here.