As co-founders of youth marketing agency mllnnl, YEC members Kyle Dardashti and David Yarus, also the founder of Jewish dating app JSwipe, gave a master class on paid social during Social Media Week in Los Angeles.
As experts in their space, Kyle and David discussed how brands can fully embrace paid social and use it to grow their audience from 0 to 100,000 monthly users. Topics ranged from the new media funnel approach to customer acquisition, media planning by objective, targeting strategy, and the importance of data analytics and measurement planning to optimize budgets and spend efficiently.
"I started JSwipe, the largest and fastest-growing Jewish dating app," David mentions in his talk. "There's no doubt in my mind that is a direct result of paid social."
Social Media Week highlights the newest and most innovative ways social media is changing today's business, society and culture.