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YEC Members Offer Insights on Product and Innovation

YEC members are experts in many fields. From technology to food innovation, they’ve started successful and forward-thinking companies across a variety of industries and gained first-hand knowledge of the challenges of starting and sustaining a business. This week, our members offer insight on product and marketing.

13 Ways to Tell if a Company Is Truly “Innovative”

Calling a company “innovative” has become commonplace. To identify a truly ground-breaking startup, look for these ways in which it surpasses today’s standards. In this Huffington Post article, one member notes, "What makes lasting companies innovative is a willingness to disrupt themselves."

YEC contributors: Murray Newlands, Due.comCarlo Cisco, SELECTAron SusmanTheSquareFootNicole MunozStart Ranking NowFan Bi, Blank LabelVladimir GendelmanCompany Folders, IncDouglas Baldasare, ChargeItSpotYiannis Giokas, PCCW GlobalPatrick BarnhillSpecialist ID, Inc.Neil Thanedar, LabDoorDavid TomasCyberclick.

Timing Is Everything In PR: Five Essential Questions To Ask

YEC member Beck Bamberger, founder of BAM Communications, recently published a Forbes article discussing how to better your PR campaign and secure better media coverage. Beck shares five ways your company can manipulate timing so that you can extend the spotlight of your brand in the media’s eye.

The Key To Improving The Initial Version Of Your Product

In his latest Forbes article, Adored CEO Cory Von Wallenstein shares his thoughts on why it's important to remove yourself from your office and your surroundings in order to become successful. One tip? "If you’re truly passionate about your idea, but open to ways it could resonate more, then you’re on the right track to creating something special. It is truly a balancing act."

9 Simple Ways to Maximize Your Customer Survey Results

The art of implementing customer surveys takes time to perfect. That's why we asked our members to share their top tips for maximizing ROI from customer survey results in this Inc article.

YEC contributors: Andrew Schrage, Money Crashers Personal FinanceIvan Tsybaev, Trucker Path, IncJohn Rood, Next Step Test PreparationIsmael Wrixen, FE InternationalDavid Ciccarelli, Voices.comMarcela De Vivo, BrillianceAngela Ruth, eCashFan Bi, Blank LabelTrevor SumnerLocalVox.

Keep an eye out both on our blog and around the web for more great content from YEC members, who regularly share their best practices and insider tips across the Internet.