Second Glass hosts Wine Riot events across the country, in cities including New York, Boston and Chicago. At large venues, they serve and educate guests on 250 types of wines from across the globe, all specifically marked. The event includes bottomless sips, wine crash courses, a DJ, photo booth, temporary tattoos, and thousands of other eager curious minds. Second Glass's app tracks your favorite wines and shows you where to buy them later.
The retail experience allows customers to not only learn about their favorite wines but take bottles home. Balliet and First have designed the store to showcase information about all kinds of bottles.