Welcome to "YEC Reads," a series presenting books written by YEC members on business topics.
Future Proof Your Marketing
by Kevin Getch
July 23, 2019
In Future Proof Your Marketing, Kevin Getch evaluates marketing trends, including what is and isn't working for marketers currently with an eye toward the impact of emerging technology.
About this book:
As an entrepreneur, you’re expected to know how to market your business, but the truth is, marketing is technically and creatively challenging. With the emergence of new technologies like artificial intelligence, it’s easier than ever to know how you can reach your customer with the right message at the right time. However, the increasing fragmentation and complexity is daunting for even experienced marketers. You want to make marketing a priority, but like many other marketers, you might be unsure where to focus your efforts.
In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results. Kevin provides dozens of tools — many of them free — that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.
For YEC members, Kevin says, "Whether it's rapid advancements in technology or a global pandemic businesses are being disrupted. Forward thinkers realize this presents a tremendous opportunity. In this book, I share a simple methodology for businesses to better understand their customers, develop a comprehensive strategy and ultimately future proof their marketing."
About the author:
YEC member Kevin Getch is the founder and director of digital strategy at Webfor, a digital marketing agency with a reputation for delivering results. He has been quoted and published on leading sites like Forbes, Huffington Post, Search Engine Journal, and Mashable.
“In Future Proof Your Marketing, Kevin, one of the true thought leaders in the digital marketing world, gives you the roadmap for how to optimize your current digital strategy and know what changes are lurking around the corner. Future Proof Your Marketing is a must-read for anyone working in digital marketing and every CEO trying to figure out what it's going to take to grow their business.”
— Henry Schuck, CEO of DiscoverOrg
“Growth-minded business owners, marketers, and executives need to read Future Proof Your Marketing for a deeper understanding of the current marketing landscape, the tactics and strategies that are working now, and the massive changes to come.”
— Larry Kim, founder of MobileMonkey and WordStream